Friday, June 6, 2014

FIFA Facts - Media Attention

Media attention on FIFA


The FIFA World Cup was first televised in 1954 and now the most widely viewed and followed sporting event in the world, exceeding even the Olympic Games. The cumulative audience of all matches of the World Cup 2006 is estimated to be 26.29 billion. 715.1 million individual watched the final match of this tournament. The World Cup 2006 draw, which decided the distribution of teams into groups, was watched by 300 million viewers. The World Cup attracts many sponsors such as Coca-Cola, McDonalds and Adidas. For these companies and many more, spending the money to be a sport sponsorship at the World Cup strongly impacts their global brands. As a host country, they can foresee a multi-million dollar revenue increase with just this month long event. It is predicted that Brazil is expecting to bring in more than $11 billion in revenue for the World Cup 2014. Each FIFA World Cup since 1966 has its own mascot or logo. World Cup Willie, the mascot for the 1966 competition, was the first World Cup Mascot. Recent World Cups have also featured official match balls specially designed for each World Cup.

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